Personalisation
Patients today are no longer satisfied with one size fits all treatments that fail to address their unique needs
Patients are seeking personalised solutions and tailored treatments that reflect their individuality.
As such, in 2025, we are likely to see personalisation becoming more and more important with Bioidentical Hormone Replacement Therapy (BHRT), personalised skincare, breakthroughs in AI, epigenetics, and diagnostic testing coming to the fore.
Thanks to technological advancements and sophisticated aesthetic analysis tools, including AI, it’s now easier than ever to analyse a client’s skin type, age, and even lifestyle habits to create a truly effective, customised treatment plan. At the same time, epigenetic testing delves into how lifestyle and environment influence a patient’s genetic expression, allowing for precision therapies that align with their biological needs.
Similarly, comprehensive hormone profiling and health testing provide insights into optimising the body’s internal balance, making sure every aspect of a treatment plan is designed to enhance overall well-being and aesthetic results.
Skincare is also becoming increasingly bespoke. The global market for personalised skincare products is expected to grow at a steady compound annual growth rate (CAGR) of 8.0% from 2023 to 2030.
Offering personalised treatments shows clients that you are listening and understanding their specific needs, which is essential for building trust and satisfaction. By adopting this level of personalisation, you not only make sure your patients leave happy but also set your aesthetic clinic apart from the competition. It demonstrates that you care about them as individuals, not just about delivering another procedure.
What to watch out for:
Personalised settings on devices: For its 2025 predictions, The International Association for Physicians in Aesthetic Medicine said we could expect to see more devices that can be adjusted based on specific skin types and objectives
AI-powered skin analysis: Tools that map skin concerns at a micro level for bespoke solutions
Bioidentical hormones: Personalised hormones to support women through menopause
Genetic testing: Predicting outcomes and optimising treatment efficiency