‘Less is more’ – The end of overfilled faces
Subtle, natural results will remain in high demand, driven by younger demographics like Gen Z
Patients are moving away from “overfilled” treatments, preferring enhancements that promote natural beauty.
This also coincides with a decline in traditional dermal filler use. In its recent trends report, Aesthetics and CCR reported that dermal fillers had decreased by 31% in 2024, according to RARE Group Consulting. Similarly, The British Association of Aesthetic Plastic Surgeons (BAAPS) reported filler injections fell by 26% in 2023 compared to 2022.
Journalist and founder of The Tweakments Guide, Alice Hart Davis, wrote on her Instagram: “It’s been a long time coming, but it seems that we are finally turning away from over-filled faces and over-enhanced bodies.”
She wrote an article for Femail revealing that patients now want smaller, neater boob jobs, subtle deep-plane facelifts known as the “stealth wealth facelift”, and no more “glow-in-the-dark teeth.”
She also noted a move away from fillers and towards skin-strengthening polynucleotides and bio-stimulating fillers.
“Over the past few years, our appetite for fillers has begun to change. Thanks to a surfeit of over-stuffed and frankly weird-looking celebrity faces, plus a growing realisation that fillers don't always break down and leave facial tissue as quickly as we think they do, people have been spurning them in favour of other, newer treatments.“Movie industry bible The Hollywood Reporter recently described the move away from fillers in the US, along with other trends in cosmetic surgery and tweakments, as the 'de-Kardashian-ification of America', by which it means 'deflating boobs, shrinking butts and little lips'.”
Nurse practitioner Julie Scott notes, “The era of overfilled and overtreating is over.” Patients now prefer subtle enhancements and natural rejuvenation. This trend aligns with the rise of younger patients, such as Gen Z, who are interested in skin health but favour a “less is more” approach.
Dr Leah Totton adds, “There is a movement away from obvious treatment outcomes towards a more natural aesthetic. That's something that I've been championing for a decade, so I am delighted that that's finally gaining more momentum in the public eye.”
Hamilton Fraser Cosmetic Lead Ella Vranjkovic agrees. She says, “There’s an increasing demand for subtle and ‘no-makeup’ looks. People are opting for treatments that subtly enhance their features without making dramatic changes
“Injectables which stimulate collagen production will also see even more popularity as they offer natural-looking, long-term results. These treatments are often used in conjunction with more traditional filler treatments for comprehensive rejuvenation.”
A move away from HA dermal fillers towards bio-stimulating fillers for long-term, natural results. With the launch of the first “vampire” PRP filler that uses a patient’s own blood, we are expecting to see more and more of a shot towards bio-stimulating injectables. This ties in with the move towards regenerative aesthetics
The 'born with it' nose job: Hart Davis writes: “The latest trend in nose surgery is 'preservation rhinoplasty', which alters a nose so cleverly, it changes the way it looks while preserving its natural structure”
Skin health treatments: Light resurfacing, hydrating boosters, and subtle neuromodulators.
