The business opportunity
Learn how menopause services can boost your clinic's success
Menopause has long been an underserved area of healthcare. Many women experience a wide range of symptoms, including skin concerns, weight fluctuations, and hormonal imbalances, yet they struggle to find knowledgeable professionals who can address their needs holistically.
Dr Shirin Lakhani, a GP and aesthetics practitioner who sat on the panel with Eddie, emphasised that even practitioners who do not intend to provide menopause treatments should at least recognise the signs and symptoms.
The most important thing for you to take away is how to recognise the signs and symptoms, what sort of support these women need, and who you can signpost them to”
Beyond the ethical and medical necessity, menopause services offer significant business potential. The demographic most affected – women in their 40s and 50s – is already a key customer base for aesthetic clinics.
Esther Fieldgrass, founder of EF Medispa, advised practitioners to approach menopause care strategically. “If you have a clinic without a medical team, consider bringing in specialists for half a day a week to build up your reputation in menopause care,” she suggested.
Moreover, branding and patient education play a pivotal role in successfully integrating menopause services. Vicky Grammatikopoulou, founder of View Aesthetics, emphasised the need for clear communication. “Branding isn’t just about a logo – it’s about sharing your vision and mission. When you show that you genuinely care about your patients, you build long-term trust and loyalty,” she said.
